Involving shoppers in the whole course of helps create the type of experience that goes beyond simply shopping for a product. Ninety % of environmental impact occurs at the design stage of a product, which is why the three principles of circularity are the key to a extra sustainable future. This requires product and supplies innovation along with a shift in mindset. Many corporations are already implementing progressive Fashion News ways to interact clients on their journey to circularity. “Without improvements in how clothing is made, cared for, and disposed of, apparel’s environmental impact will worsen”, McKinsey warns in its report “Mapping the benefits of a round economy”. We believe what really counts is having a tech DNA, focusing 100% on buyer wants and taking a worldwide approach.
- Retailers can help treatment the waste scenario by implementing in-store circularity hubs or creating non-store assortment factors.
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